PLAY

This book is for collecting and remembering all of your childhood memories.

A fun book that will remind you about the sunny times with your loved ones.

The childhood memories book sticks with you forever.

17,6 x 17,6 cm

• Age: 5+
• Box dimensions: 19 cm x 8 cm x 1.3 cm
• Included: 22 pages, 6 colors, 1 brush
• Material: Paper

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.

Just like all Playforever products, Velocita Jean is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.

Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.

Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

Open a colorful world of creativity with beeswax crayons "Beans"! This set of 8 bright colors is the perfect choice for little artists who want to discover the joy of drawing.

Why should you choose beeswax crayons "Pupeles"?

• Natural and safe: Made from 100% natural beeswax, these crayons are completely safe for children. Contains no harmful chemicals or toxins, so you can rest assured that your little ones are drawing worry-free.
• Vibrant colors: High-quality color powder from Germany ensures rich and vivid colors that will allow your children's drawings to reveal themselves in all their beauty.
• Unique shape: The pea-shaped crayons are rounded to fit comfortably in small hands. This form promotes correct pencil holding and develops fine motor skills.
• Durability: The beeswax crayons are strong and break-resistant, so they will withstand even the most active games of little artists.
• Stain-free: These crayons don't stain your hands or clothes, so you don't have to worry about messes while drawing.
• Easy to clean: If the crayons do leave stains, they can be easily removed with soap and water.

Beeswax crayons "Beans" are a great gift:

• For birthdays
• for Christmas
• For the edge of the baby
• For any occasion when you want to make your little artist happy

With these crayons, your children will:

• Will develop your creativity and imagination
• It will develop fine motor skills and coordination of hand movements
• Will learn to recognize colors and shades
• You will experience the joy of drawing and have fun

Buy beeswax crayons "Beans" today and open the door to a colorful world of creativity for your children!

• Age: 3+
• Box dimensions: 21.8 cm x 13.4 cm x 3 cm
• Colors: 8 colors
• Special feature: Washable
• Size of one piece: 5.8cm x 2.1cm
• Material: Beeswax

The Mideer Say Chess Kids Camera is the ideal first camera for little explorers! This playful and convenient camera is designed specifically for children ages 3 and up, encouraging creativity, curiosity, and even more fun.

Main features:

• The mideer camera has 48 MP front and rear cameras , allowing kids to take extremely detailed and sharp photos and videos.

• The camera has not only  photo shooting , but also video recording function.

• The kit includes a 32 GB memory card , so the camera can store up to 8,000 photos.

• Three classic games are integrated -  for entertainment and fun.

• A unique opportunity to record and listen to your music directly from the camera.

• Made from child-safe and durable materials.

• Compact size - comfortable for little hands for easy storage and transport.

• The camera features colorful filters and frames that allow kids to make their photos even more fun.

The set includes:

• 1 x baby camera

• 1 x stylish wrist strap

• 1 x data cable

• 1 x user manual (EN)

• 1 x 32GB memory card

• 1 x silicone case

Camera dimensions: 9.5 x 9.5 x 3 cm

Package size: 14.7 x 14.7 x 5.1 cm

Recommended age: 3+

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

The Mideer Say Chess Kids Camera is the ideal first camera for little explorers! This playful and convenient camera is designed specifically for children ages 3 and up, encouraging creativity, curiosity, and even more fun.

Main features:

• The mideer camera has 48 MP front and rear cameras , allowing kids to take extremely detailed and sharp photos and videos.

• The camera has not only  photo shooting , but also video recording function.

• The kit includes a 32 GB memory card , so the camera can store up to 8,000 photos.

• Three classic games are integrated -  for entertainment and fun.

• A unique opportunity to record and listen to your music directly from the camera.

• Made from child-safe and durable materials.

• Compact size - comfortable for little hands for easy storage and transport.

• The camera features colorful filters and frames that allow kids to make their photos even more fun.

The set includes:

• 1 x baby camera

• 1 x stylish wrist strap

• 1 x data cable

• 1 x user manual (EN)

• 1 x 32GB memory card

• 1 x silicone case

Camera dimensions: 9.5 x 9.5 x 3 cm

Package size: 14.7 x 14.7 x 5.1 cm

Recommended age: 3+

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come. 

From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.

Mideer Let's Sing! karaoke set with two microphones! It is a great tool for developing musical ear, singing skills and creativity, allowing little performers to enjoy their performances whenever they want.

Main features and benefits:

• The set includes two microphones , which are perfect for singing duets, family performances, and friends' parties.
• Wireless connection via Bluetooth. Connect the set to your smartphone, tablet or other Bluetooth devices and start singing anytime, anywhere! This gives you unlimited music choices.
• Voice changing effects. The microphone has four built-in voice changing effects - girl voice, boy voice, monster voice and baby voice. These effects will provide endless fun and allow children to create funny and unique performances.
• Rechargeable via USB-C - convenient and fast charging using the modern USB-C connector.

Package dimensions: 24.8cm x 18.1cm x 6.6cm

Recommended age: 3+

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

Sweets for my sweet. This cute little boutique is designed for our miniature teddy universe and includes everything you need to run a little sweet shop, including two small cakes, a bottle, and a tiny teddy with an apron.

Made for hours of fun creating your own little sweet shop. 

Konges Sløjd, Denmark

Sweet little miniature teddy.

Milo Tiny Teddy comes in a small box that can be transformed into a safe and comforting little bed, all you have to do is pull the tab to open the little drawer.

Includes a little pillow and blanket for sweet dreams.

Suitable from 3y+

CE marked

Konges Sløjd, Denmark