OIOIOOI

Oioiooi is a South Korean design studio brand founded by two mothers – designer Yoo Hye-rim and language teacher Yu Hye-jin. They create wooden educational toys, best known for their alphabet and number pieces made from maple and walnut wood, finished with natural wax. These toys not only encourage learning through play but, thanks to their thoughtful design and premium materials, are made to last and be passed down through generations. The brand’s philosophy is to help children discover the world through play, with simple yet meaningful design.