All

Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde's design takes inspiration from bold, iconic fashion of days gone by. Originally created in wood (and maintaining its simple form when remodeled into plastic), the beauty of Clyde lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and totally rock'n'roll, our stunning Clyde racing car is real head-turner, much like the hot rod cars upon which it is modelled. A Playforever classic, to be treasured for generations.

These unexpectedly bouncing sensory balls turn active play into a fun educational activity. The unique bounce encourages children to move, catch and explore movement, while the soft texture allows them to squeeze and hold safely in their hands. Perfect for releasing energy both at home and outdoors.

Key features
Develops hand-eye coordination - catching and throwing the ball

Strengthens attention and concentration - unpredictable bounce encourages following movement

Strengthens fine motor skills - squeezing and holding the ball

Develops finger and palm strength - soft, squeeze-friendly texture

Sensory stimulation - pleasant surface and feeling of movement

Compact size - easy to take on trips or outdoors

Product dimensions: 6 cm

Recommended age: 3+

"mideer 36pcs Building Site Magnetic Tiles Set": Unleash your child’s creativity and enhance their cognitive skills. Designed for endless fun and learning, these magnetic tiles allow children to build various structures while exploring the fundamentals of magnetism and construction.

Features:

• Durable Construction: Made from high-quality, non-toxic ABS plastic, ensuring safety and durability.
• Vibrant Colors: The set features an array of bright, attractive colors to stimulate visual development and keep children engaged.
• Magnetic Edges: Strong magnets embedded in the tiles ensure easy connectivity and stability, allowing for complex structures and designs.
• Versatile Building Options: The 36-piece set includes various shapes such as squares, triangles, and rectangles, enabling diverse building possibilities.
• Educational Value: Encourages STEM learning by introducing basic principles of geometry, spatial reasoning, and engineering.
• Safe for Kids: Smooth edges and a sturdy design ensure that these tiles are safe for children aged 3 and above.

Allows children to create a wide range of structures from simple 2D shapes to complex 3D models, fostering imagination and creativity. Perfect for solo play or group activities, promoting social skills and teamwork.

• Brand: Mideer
• Age: 3+
• Box Measures: 27 x 24.6 x 5.2cm
• Including: 1 construction vehicle, 2 engineers, 12 rectangle tiles, 4 triangle tiles, 4 sector tiles, 1 tower crane, 12 square tiles, 1 instruction, 1 storage bag
• Piece Count: 36 pieces
• Material: Magnet & MABS

This all-in-one bead jewelry making kit lets kids create unique bracelets, necklaces, rings and charms using bright, colorful beads and charming nature-themed pendants. Perfect for beginners – the kit includes a special bead-sorting tray and step-by-step instructions, so stylish accessories can be created in just a few minutes.

Endless creative possibilities:
Combine more than 10 different bead types (painted beads, heart pendants, flower-shaped pieces and more) to craft unique jewelry for every occasion

Tidy creation process:
The built-in tray keeps beads in place, making it easy to arrange and string them – no more chasing beads that roll away

Beginner-friendly:
Illustrated instructions and video tutorials guide you from the first bead to the finished piece of jewelry – no experience needed

Long-lasting shine:
An enhanced color-retention technology keeps the beads vivid and scratch-resistant, even with everyday wear

Age: 8+
Box dimensions: 17.8 × 24.9 × 5.1 cm
Material: eco-friendly acrylic beads

An engaging activity that lets kids mix and match outfits, colors and accessories, bringing their imagination to life through hands-on play. Perfect for birthdays, gifts, or sparking imaginative play!

How to play:

1. Stick your favorite blank outfit sticker onto the model.
2. Color it in with your chosen colors.
3. Use the stencils or draw freehand to create fun patterns.
4. Add colorful accessories to complete the look.

Details:

• Encourages interest in role play and lets kids mix and match outfits for endless creative fun.
• Includes playful, everyday, and elegant outfits.
• Sticking, coloring and stamping playfully develops fine motor skills, hand-eye coordination and concentration.
• Durable stickers can be applied multiple times, encouraging kids to experiment with different designs without limits.
• Each dual-color pencil expands the range of creative possibilities and makes it easy to add detailed, vivid designs.

Become the queen of the evening! This charming "Sparkling Evening" set lets girls design dazzling dresses, glittering tiaras and stylish accessories for a magical night. With sparkly stickers for dresses and ballroom backdrops, creativity shines bright. Perfect for parties, playdates, or dreaming up your dream look!

Age: 3+
Box dimensions: 24 x 24 x 3 cm
Includes: 20 sheets of clothing stickers, 1 sheet of accessory stickers, 4 figures, 1 drawing template, 5 dual-color pencils
Material: Paper

The creative drawing book allows children to create their own stories, draw and decorate the pages according to the ideas provided. Combining free-form drawing with tasks and scene elements, it encourages imagination, storytelling skills and creative thinking.

Key features

Blank pages for drawing and creative expression

Provides tasks and drawing guidelines for inspiration

Cut-out elements for scene creation and interactive play

Encourages storytelling and creative thinking

Warm-toned paper for comfortable drawing

Large format for comfortable work for small hands

Suitable for shared creative time with parents or friends

Product dimensions: 27.6 x 25.4 cm

Language: CN

Recommended age: 3+

The creative drawing book allows children to create their own stories, draw and decorate the pages according to the ideas provided. Combining free-form drawing with tasks and scene elements, it encourages imagination, storytelling skills and creative thinking.

Key features

Blank pages for drawing and creative expression

Provides tasks and drawing guidelines for inspiration

Cut-out elements for scene creation and interactive play

Encourages storytelling and creative thinking

Warm-toned paper for comfortable drawing

Large format for comfortable work for small hands

Suitable for shared creative time with parents or friends

Product dimensions: 27.6 x 25.4 cm

Language: CN

Recommended age: 3+

Recommended age: 3+
Album size: 32.3 x 20.4 cm

Key features:

• All-in-one: built-in paint block and creative album – no extra paints or tools needed
• Convenient design: lightweight and compact, use it anywhere – just open and start creating
• Safe formula: non-toxic paint, easy to wash off hands and clothes, odorless, certified to meet safety standards
• Quality paper: 120g thicker paper that prevents paint from bleeding through
• Comprehensive learning method: 100 pages with a variety of activities that develop color perception, shape-matching, and artistic imagination skills

Set includes:

• 1 book with 100 creative activity pages
• 1 paint block with 6 colors
• Visual instructions

Main goal: Encourages creativity, helps build confidence in artistic abilities, and lets kids learn through fun play.

Our "Cuddly Animals" are a very special handmade Ecological toys. It is a cuddly toy and a warm pillow at the same time. The organic cotton makes them soft and cuddly. Inside there is a removable cotton pillow. The big animals are filled with organic spelled chaff, the little ones are filled with cherry stones. Thus, the cuddly toy turns into a warming cushion. Cherry stones are also suitable for cooling.

Dimensions: 690 x 170 x 800 mm
Weight: 0.73 kg

Our "Cuddly Animals" are a very special handmade Ecological toys. It is a cuddly toy and a warm pillow at the same time. The organic cotton makes them soft and cuddly. Inside there is a removable cotton pillow. The big animals are filled with organic spelled chaff, the little ones are filled with cherry stones. Thus, the cuddly toy turns into a warming cushion. Cherry stones are also suitable for cooling.

Dimensions: 370 x 110 x 470 mm
Weight: 0.32 kg

Introducing the Daisy Armbands!

It is important to have a place to rest after a dance lesson. This little sister mouse comes in a beautiful box that she can use as a day bed. Fabric may vary.

The Darling Panda Tote Bag is a playful and functional bag for little ones on the go. Made from soft textile and featuring an embroidered panda face, it's perfect for carrying toys, books, or everyday essentials.

With sturdy handles and a lightweight feel, it's easy for children to carry themselves—whether for outings, playdates, or everyday adventures.

Maileg, Denmark

Dive into summer, SUNNYLiFE Dive Buddies are made for water play and skill development. Boost water confidence, make a splash, and experience the best of summer with summer's cutest accessory.

Product Information

• Set of 6.
• Made from sustainable natural rubber.
• Develops children's diving skills.

Size & Weight

Product Dimensions
L 14.5 W 13 H 3.5 cm | L 5.71 W 5.12 H 1.38 in

This series of mideer DIY activity kits covers a total of three different themes - sounds, optics and motion. It not only develops a child's motor skills, but also stimulates curiosity and introduces them to the basic properties of physics. 

DIY kit - musical instruments purpose:Demonstration of light refraction, reflection and the operation of lenses

The kit can be used to create:

• Hologram projector – light refraction effects

• Kaleidoscope – mirror reflections

• Projection light – directionality of light beams

• Spectroscope – light spectrum analysis

Kit contents:

• 6 printed papers

• 1 LED strip

• 1 PVC board

• 1 convex lens

• 3 mirror films

• 1 double mirror

• 1 one-way mirror

• 1 parchment paper

• 1 wooden stick

• 2 cardboard bases

• 1 EVA rubber

• 1 double-sided adhesive tape

Educational benefits:

• Understanding optical phenomena

• Promoting scientific research

• Developing observation skills

Great gift for: Students who love experiments, engineering, and discovery! Designed to educate future scientists and inventors.

Age recommendation: 8+

Package size: 30 × 21 × 3.5 cm

This dog's knit cardigan, crafted from a cozy wool blend, adds a playful touch to any little wardrobe. Featuring a button-up front and soft feel, it’s comfortable and stylish—perfect for layering on cooler days while bringing personality to every outfit.

Carefully designed in Barcelona and crafted in China in BSCI-certified factories, following responsible and sustainable practices every step of the way.

The carrier is made for dolls of various sizes. Made from a durable material.

Material: 100% Organic cotton

Measurements: 16x44 cm

Konges Sløjd, Denmark

The Mideer dual-tip washable marker is a versatile, kid-friendly drawing tool designed to unleash creativity without the mess. Perfect for beginner artists, this marker features an innovative design suited for both detailed artwork and bold, expressive drawing.

• Dual tip – each marker has a soft tip for precise detailing and broad coloring, plus a conical tip for drawing thick lines and outlines, making it versatile for a variety of artistic expressions.
• Washable markers are made with ink that can be easily wiped off skin, clothing, and furniture with warm water, giving parents peace of mind about mess and stains.
• Water-based ink, free from alcohol and strong odors, making it safe and suitable for children to use for long periods without any discomfort.
• Improved ink flow – markers are designed to deliver a smooth, consistent flow of ink, with increased ink volume for longer use and durability.
• Ergonomic body – thick, triangular-to-round gradient shape allows for an easy grip for small hands. This design not only provides comfort but also helps develop fine motor skills and proper writing control.

Age: 3+
Box dimensions: 16.61 x 11.61 x 11.51 cm
Material: water-based ink

Mideer Double Sided Washable Marker/Felt Marker is a versatile and kid-friendly drawing tool designed to unleash creativity without the mess. Perfect for budding artists, this marker features an innovative design that's suitable for both detailed art and bold, expressive drawing.

• Dual Tip - Each marker has a soft tip for precise detailing and extensive coloring, as well as a tapered tip for drawing thick lines and outlines, making it versatile for a variety of artistic expressions.
• Washable markers are made with ink that can be easily removed from skin, clothes and furniture using warm water, giving parents peace of mind about messes and damage.
• Water-based ink, alcohol-free and fragrance-free, making it safe and suitable for children to use for a long time without any discomfort.
• Improved ink strokes - markers are designed to provide consistent and even ink flow, with increased ink volume for longer use and durability.
• Ergonomic case - thick, triangular-round gradient shape, makes it easy for small hands to hold. This design not only provides comfort, but also helps develop fine motor skills and correct writing control.

Age: 3+

Box Dimensions: 16.61cm x 11.61cm x 8.00cm

Material: water based ink

Three sheets with different ear stickers.

Easy to apply and remove.

Suitable from 3y+

WARNING! CHOKING HAZARD. Small parts. Not suitable for children under 36 months

Ready to roar off on all the adventures with your little one, our iconic lion cushion is the perfect friend for comfy times.

Our Era tee is a soft summer essential: made in a breathable linen blend with a refined texture, this classic is designed with short sleeves, crewneck, and comes in a variety of charming prints.

Snap button opening on shoulder for sizes up to 18 months for easy dressing.

This product contains at least 70% OCS certified cotton, certified by CU1094701.

Composition: 74% Cotton, 2% Elastane, 24% Polyamide

Transform into an enchanting fairy with this delightful costume set! Featuring shimmering wings and a magical pink-heart wand, your little one will be ready to sprinkle pixie dust and create wonder wherever they go. Perfect for dress-up adventures, parties, and imaginative play. 

Made from - 100% PET 100% Polyester With Metal Wire
Recommended age - 3 years plus.
Dimensions - Height 37.5cm x Length 0.4cm x Width 50.5cm.